Liam Goldfinch

📰 Umbraco Automate: Developer Automation or Marketing Automation?

Liam Goldfinch discusses Owain Williams' demo of Umbraco Automate, highlighting its focus on developer-oriented workflow and integration rather than traditional marketing automation. While it offers extensibility and accessibility for developers, Goldfinch notes that its complexity may hinder adoption by marketers. A more user-friendly interface could enhance its appeal to non-developers.