Adam Shallcross discusses the pitfalls of digital work, particularly in CMS implementations like Umbraco. He emphasizes the importance of building systems for content editors rather than developers, highlighting that poor initial designs lead to costly rework. Specializing in Umbraco has fostered community trust, ultimately benefiting his agency despite financial trade-offs.
Liam Goldfinch discusses Owain Williams' demo of Umbraco Automate, highlighting its focus on developer-oriented workflow and integration rather than traditional marketing automation. While it offers extensibility and accessibility for developers, Goldfinch notes that its complexity may hinder adoption by marketers. A more user-friendly interface could enhance its appeal to non-developers.
A Bellissima-native forms and newsletter/campaign platform for Umbraco 17+
Niels Christian Laursen emphasizes the importance of timing in A/B testing, highlighting the pitfalls of stopping tests too early or running them too long. They advocate for setting clear sample sizes and durations beforehand to avoid biases and ensure reliable results. The article concludes by promoting Umbraco Engage as a tool for smarter testing.
Niels Christian Laursen emphasizes the importance of mindset in A/B testing, arguing that a focus on meaningful improvement rather than mere activity leads to better results. By prioritizing significant tests, selecting impactful ideas, and avoiding excessive caution, teams can enhance their testing programs and achieve greater conversion rates.
Annemette Rosenkilde Lucas discusses the importance of an effective omnichannel strategy for businesses, emphasizing the need for a seamless customer experience across various platforms. She highlights Umbraco CMS as a flexible solution that integrates with multiple systems, enhancing customer satisfaction, loyalty, and conversion rates. The article outlines steps for implementing Umbraco to optimize omnichannel strategies.