Articles tagged #personalization


UMB.FYI
2025-03-19

📰 How to Make Personalization Actually Work (Part 1)

Leon de Wildt emphasizes the importance of data-driven personalization to enhance audience engagement and conversions. Key steps include defining audience personas, scoring content relevance, and measuring audience reach. By understanding their audience and utilizing AI tools, marketers can effectively personalize content, ultimately improving conversion rates.

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