Rachael Hand and Martha Sennitt share insights from their first Hackathon experience, emphasizing the benefits of using temporary segments in Umbraco Engage. These segments allow marketers to create personalized, timely campaigns that enhance user engagement and conversion rates while maintaining the integrity of existing setups.
Visual A/B test and personalization inspector for Umbraco Engage
Kenn Jacobsen explores using segments in Umbraco 16 to create member-specific content based on member groups. By implementing a custom ISegmentService and middleware, logged-in members receive tailored content. While this approach enhances personalization, it has limitations, including reliance on member group names and document-level segmentation constraints.
Umbraco 16 has released its first candidate, reintroducing segment variation support, which enhances its usability for content editors. Segments can now be defined and rendered more easily, with built-in Delivery API support. While they are not fully integrated like languages, this update marks significant progress in segment management.