Articles tagged #seo


UMB.FYI
2024-12-18

📰 Structured Data Markup magic and Microdata myths

In his article, Dean Leigh discusses the ongoing debate between using JSON-LD and Microdata for Schema Markup in Umbraco. He highlights that while JSON-LD is often recommended for its ease of implementation, Microdata can be more efficient and less prone to errors in certain scenarios. Dean emphasizes the importance of choosing the right format based on specific project needs rather than following trends blindly.

UMB.FYI
2024-12-11

📰 UMB.FYI links get Urchin Tracking Module (UTM) parameters

In a recent discussion, the Umbraco community suggested adding UTM parameters to UMB.FYI newsletters to help authors track web traffic sources. The newsletter now includes parameters indicating the source and medium, while ensuring no identifiable data is shared. This change aims to enhance authors' insights and demonstrate the newsletter's value.

UMB.FYI
2024-12-04

📰 Doing Great SEO With Umbraco: Can We Toast Yoast?

Joe Kepley discusses the transition from WordPress to Umbraco, emphasizing the importance of SEO. He highlights Umbraco's superior content modeling capabilities, which facilitate automatic SEO enhancements like structured data markup. Kepley suggests practical tools and strategies, such as using SEOChecker and ensuring proper heading hierarchy, to empower editors in optimizing their sites effectively.

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