Umbraco

📰 Don’t outsource your AI strategy

Filip Bech-Larsen emphasizes Umbraco's commitment to flexibility in AI integration, advocating for an open, model-agnostic approach. This allows businesses to control data, customize workflows, and adapt to evolving technologies without being locked into a single vendor. Umbraco's MCP Server facilitates secure, innovative AI interactions while maintaining user autonomy.

💬 Umbraco CMS MCP Beta 2 is out!

💬 Developer MCP Server for Umbraco CMS is now in beta

📰 How AI brings businesses closer to individualized interactions

Umbraco's acquisition of uMarketing Suite led to the development of Umbraco Engage, enhancing personalized content delivery. Generative AI, like ChatGPT, enables scalable tailored marketing by analyzing user data. AI tools, including sentiment analysis, help adapt content to users' emotional states, improving engagement and conversion rates.

📺 CMI Webinar: Mastering Your 2025 Content Strategy: Key Trends, Insights, and Actionable Tactics

This webinar discusses 2025 content strategy trends, emphasizing personalization, AI’s evolving role, and the importance of owned media. Experts highlight balancing AI-generated content with human creativity, using adaptive strategies, and ensuring flexibility in CMS platforms for scalability and efficiency.