The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
Phil Whittaker announces the official release of the Umbraco CMS Developer MCP for Umbraco 16, enhancing AI assistant integration with comprehensive API coverage and intelligent tools. The MCP server now supports over 330 tools, multi-culture content, and improved configuration management, paving the way for future developments and community contributions.
Filip Bech-Larsen emphasizes Umbraco's commitment to flexibility in AI integration, advocating for an open, model-agnostic approach. This allows businesses to control data, customize workflows, and adapt to evolving technologies without being locked into a single vendor. Umbraco's MCP Server facilitates secure, innovative AI interactions while maintaining user autonomy.
Umbraco's acquisition of uMarketing Suite led to the development of Umbraco Engage, enhancing personalized content delivery. Generative AI, like ChatGPT, enables scalable tailored marketing by analyzing user data. AI tools, including sentiment analysis, help adapt content to users' emotional states, improving engagement and conversion rates.
This webinar discusses 2025 content strategy trends, emphasizing personalization, AI’s evolving role, and the importance of owned media. Experts highlight balancing AI-generated content with human creativity, using adaptive strategies, and ensuring flexibility in CMS platforms for scalability and efficiency.