The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
In this blog post by Phil Whittaker, the focus is on Agent Skills for Umbraco, which enhance AI's ability to assist developers in creating backoffice extensions. These skills provide structured knowledge, facilitate rapid prototyping, and improve coding accuracy, ultimately transforming how digital projects are delivered with AI integration.
In the first quarter of 2026, Filip Bech-Larsen highlights significant updates for Umbraco, including the launch of Umbraco Compose, advancements in AI integration, enhanced security in Umbraco Cloud, and improvements in search functionality. The updates aim to enhance stability, scalability, and user experience across the platform.
Niels Christian Laursen's guide emphasizes the importance of structuring content for AI systems to enhance AEO/GEO readiness. It outlines practical strategies for Umbraco editors, focusing on clarity, trust signals, and technical controls to ensure content is discoverable, understandable, and reusable, ultimately improving visibility in AI-generated answers.
Phil Whittaker discusses how Umbraco is evolving into an Agent-Ready CMS through the introduction of Agent Skills and Model Context Protocol (MCP). These innovations aim to enhance AI interactions by automating context management, enabling more efficient workflows, and ensuring that Umbraco remains integral to AI-driven projects.
Bolette Kern discusses Umbraco's thoughtful approach to integrating AI into its flexible content platform. Emphasizing user choice and modularity, Umbraco.AI allows organizations to define their AI strategies without being locked into rigid models. The focus is on stability, governance, and community-driven innovation, ensuring AI adapts to evolving needs.
Mats Persson, CEO of Umbraco, argues that businesses should avoid the extremes of building AI from scratch or relying on closed systems. Instead, an open content platform allows for innovation and flexibility, enabling enterprises to create tailored AI solutions while ensuring security, transparency, and responsible scaling.
Martin Wülser discusses the introduction of an "agents.md" file by the Umbraco Community Sustainability team, aimed at guiding developers in using AI tools efficiently. This resource focuses on sustainability, reducing token usage, and promoting eco-friendly practices in Umbraco development, while encouraging community feedback for continuous improvement.
Phil Whittaker announces the official release of the Umbraco CMS Developer MCP for Umbraco 16, enhancing AI assistant integration with comprehensive API coverage and intelligent tools. The MCP server now supports over 330 tools, multi-culture content, and improved configuration management, paving the way for future developments and community contributions.
Filip Bech-Larsen emphasizes Umbraco's commitment to flexibility in AI integration, advocating for an open, model-agnostic approach. This allows businesses to control data, customize workflows, and adapt to evolving technologies without being locked into a single vendor. Umbraco's MCP Server facilitates secure, innovative AI interactions while maintaining user autonomy.
Umbraco's acquisition of uMarketing Suite led to the development of Umbraco Engage, enhancing personalized content delivery. Generative AI, like ChatGPT, enables scalable tailored marketing by analyzing user data. AI tools, including sentiment analysis, help adapt content to users' emotional states, improving engagement and conversion rates.
This webinar discusses 2025 content strategy trends, emphasizing personalization, AI’s evolving role, and the importance of owned media. Experts highlight balancing AI-generated content with human creativity, using adaptive strategies, and ensuring flexibility in CMS platforms for scalability and efficiency.