Umbraco

The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.

UMB.FYI
2025-05-21

📰 How AI brings businesses closer to individualized interactions

Umbraco's acquisition of uMarketing Suite led to the development of Umbraco Engage, enhancing personalized content delivery. Generative AI, like ChatGPT, enables scalable tailored marketing by analyzing user data. AI tools, including sentiment analysis, help adapt content to users' emotional states, improving engagement and conversion rates.

#ai

UMB.FYI
2025-03-26

📺 CMI Webinar: Mastering Your 2025 Content Strategy: Key Trends, Insights, and Actionable Tactics

This webinar discusses 2025 content strategy trends, emphasizing personalization, AI’s evolving role, and the importance of owned media. Experts highlight balancing AI-generated content with human creativity, using adaptive strategies, and ensuring flexibility in CMS platforms for scalability and efficiency.

#ai #business