Umbraco

📰 Why AI Needs a Platform, Not Just Potential

Mats Persson, CEO of Umbraco, argues that businesses should avoid the extremes of building AI from scratch or relying on closed systems. Instead, an open content platform allows for innovation and flexibility, enabling enterprises to create tailored AI solutions while ensuring security, transparency, and responsible scaling.

📰 Introducing the Umbraco Sustainability Agent Profile

Martin Wülser discusses the introduction of an "agents.md" file by the Umbraco Community Sustainability team, aimed at guiding developers in using AI tools efficiently. This resource focuses on sustainability, reducing token usage, and promoting eco-friendly practices in Umbraco development, while encouraging community feedback for continuous improvement.

📰 Umbraco CMS Developer MCP for Umbraco 16

Phil Whittaker announces the official release of the Umbraco CMS Developer MCP for Umbraco 16, enhancing AI assistant integration with comprehensive API coverage and intelligent tools. The MCP server now supports over 330 tools, multi-culture content, and improved configuration management, paving the way for future developments and community contributions.

📰 Don’t outsource your AI strategy

Filip Bech-Larsen emphasizes Umbraco's commitment to flexibility in AI integration, advocating for an open, model-agnostic approach. This allows businesses to control data, customize workflows, and adapt to evolving technologies without being locked into a single vendor. Umbraco's MCP Server facilitates secure, innovative AI interactions while maintaining user autonomy.

💬 Umbraco CMS MCP Beta 2 is out!

💬 Developer MCP Server for Umbraco CMS is now in beta

📰 How AI brings businesses closer to individualized interactions

Umbraco's acquisition of uMarketing Suite led to the development of Umbraco Engage, enhancing personalized content delivery. Generative AI, like ChatGPT, enables scalable tailored marketing by analyzing user data. AI tools, including sentiment analysis, help adapt content to users' emotional states, improving engagement and conversion rates.

📺 CMI Webinar: Mastering Your 2025 Content Strategy: Key Trends, Insights, and Actionable Tactics

This webinar discusses 2025 content strategy trends, emphasizing personalization, AI’s evolving role, and the importance of owned media. Experts highlight balancing AI-generated content with human creativity, using adaptive strategies, and ensuring flexibility in CMS platforms for scalability and efficiency.