Umbraco
The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
2026-10-14
📺 Why become Umbraco Partner
Umbraco HQ highlights the value of their partnerships through testimonials from various partners. Key benefits include direct access to Umbraco HQ, ongoing developer training, and enhanced client satisfaction, contributing to high net promoter scores. Potential partners are encouraged to engage with Partner Managers to explore opportunities for agency growth.
2026-10-07
📰 Annual Price Update 2027
Umbraco will increase prices across its Cloud plans, partnerships, Enterprise offerings, Heartcore, add-ons, Engage, training and support services. The new pricing takes effect 1 January 2027, or at customers’ first renewal thereafter, affecting both new and existing customers.
📺 How Die Zeit's marketing team builds 600+ landing pages with Umbraco
Tim, Marketing Manager at Die Zeit, discusses the growth of their acquisition marketing team from three to over 20 members using Umbraco for nearly a decade. The team now manages over 600 targeted landing pages, generating more than half of campaign responses, emphasizing Umbraco's reliability and flexibility for their marketing needs.
2026-09-30
📰 Umbraco Product Update - Q3 2026
Filip Bech-Larsen's Q3 2026 Umbraco product update highlights advancements in AI features, including the Copilot Workspace and Editor MCP, enhancing editor and developer collaboration. Additionally, new enterprise-grade enhancements in Umbraco Cloud, such as Load Balancing and Dedicated Resource tiers, improve performance and scalability for projects.
2026-09-16
📰 If we want Umbraco to grow, we need to start with the next generation
Jonas Poulsen discusses the importance of education in expanding Umbraco's presence in new markets. By partnering with educational institutions to teach Umbraco fundamentals, skilled developers can be cultivated, fostering local ecosystems. This initiative not only benefits students but also enhances recruitment and awareness, ultimately driving Umbraco's adoption and growth.
2026-09-02
📰 Building Software with a Clean Conscience
Umbraco, under the leadership of Martin Wülder, has achieved B Corp™ certification, affirming its commitment to ethical business practices and sustainability. This certification validates Umbraco's 20 years of ESG performance, including workplace diversity and security standards, while emphasizing continuous improvement in environmental impact and digital responsibility.
2026-08-12
📺 Amalie Wowern, Commercial Products: What we've built and what's next
Amalie Wowern from Umbraco HQ provided an update on the commercial products, including Engage, Commerce, Workflow, Forms, UI Builder, and Deploy. Key developments included UI improvements, analytics features, and the introduction of AI capabilities. Future plans focus on enhancing stability, user experience, and integrating automation across products.
📺 Becks Willis, Why most digital platforms struggle to justify their existence
Becks Willis discusses the challenges of justifying the existence of websites, particularly in professional services. She emphasizes the need for agencies to better understand client goals, evidence, and trust factors. By addressing these issues upfront, agencies can help clients articulate the value of their websites, ensuring ongoing investment and relevance in a changing digital landscape.
2026-06-24
📰 The Pragmatic Enterprise: Balancing AI Innovation with Predictable TCO
Mats Persson discusses the recent rebranding in the enterprise digital experience platform (DXP) sector, emphasizing the risks of proprietary AI ecosystems. He advocates for a stable, open architecture that prioritizes true enterprise maturity, focusing on enhancing productivity, maintaining flexibility, and ensuring robust AI governance, rather than succumbing to legacy vendor hype.
2026-04-29
📺 The Codegarden Business Track
Umbraco HQ announces the integration of a Business Track into Codegarden, featuring ROI, digital transformation, and high-level strategy discussions. Attendees can participate for one or both days, making it accessible for busy professionals. This initiative aims to highlight the conference's relevance for business leaders alongside developer talks.
2026-03-18
📰 Umbraco Recognized as a G2 Leader Across CMS and Headless in the Spring 2026 Reports
Umbraco excelled in the Spring 2026 G2 reports, showcasing strong performance in Headless CMS and DXP usability, regional CMS leadership, and WebOps implementation. Notably, Umbraco improved its DXP usability ranking to #1 and maintained its enterprise usability in Headless CMS, affirming its position as a flexible, enterprise-ready CMS.
2026-01-28
📰 Umbraco's product organisation achieves ISO 27001 certification
Filip Bech-Larsen discusses Umbraco's achievement of ISO 27001 certification, emphasizing its role in enhancing information security for product development and operations. This certification fosters trust among partners and customers by providing a structured approach to security, ensuring compliance, and promoting continuous improvement in security practices.
2025-12-17
📰 A New Level of Clarity and Confidence for Enterprise Projects
Arnold Visser introduces Umbraco for Enterprise, an all-in-one solution tailored for large, complex digital projects. This offering includes a complete suite of products, enterprise-grade hosting, dedicated support, and compliance features. Designed with community input, it aims to simplify management and enhance scalability for organizations navigating a rapidly changing digital landscape.
2025-12-10
📰 Why AI Needs a Platform, Not Just Potential
Mats Persson, CEO of Umbraco, argues that businesses should avoid the extremes of building AI from scratch or relying on closed systems. Instead, an open content platform allows for innovation and flexibility, enabling enterprises to create tailored AI solutions while ensuring security, transparency, and responsible scaling.
📰 Umbraco Recognized as a G2 Leader Across CMS and Headless in the Winter 2026 Reports
Umbraco has achieved significant recognition in the Winter 2026 G2 Grid Reports, maintaining Leader positions in CMS, Headless, DXP, and WebOps. Notably, it improved its enterprise usability ranking to number 1 in Headless CMS. With over 936 verified reviews, Umbraco emphasizes a user-friendly experience and rapid implementation.
2025-12-03
📺 UK Partner Summit Umbraco 2025
The Umbraco UK Partner Summit, held at the National Football Museum in Manchester, brought together partners to network and discuss innovations in Umbraco. Attendees highlighted the community's openness and the excitement around new products, emphasizing collaboration and knowledge sharing as key to success for new developers and agencies.
2025-11-26
📺 In Conversation With CMS Critic
In a webinar, Matt Garpy and Umbraco HQ discuss the complexities and challenges of composable architecture in technology. They emphasize the need for understanding business requirements, integrating legacy systems, and fostering collaboration. The conversation advocates for a balanced approach to technology adoption, prioritizing communication and business value over cost reduction.
📺 US Partner Summit Umbraco 2025
The US Partners Summit, hosted by Umbraco HQ, emphasizes community engagement, learning, and collaboration among agencies. Attendees are encouraged to network, share insights, and discuss industry changes, highlighting the importance of tools like Bronco Compose. The event fosters relationships that can drive business growth within the Umbraco community.
2025-11-19
📰 Don’t outsource your AI strategy
Filip Bech-Larsen emphasizes Umbraco's commitment to flexibility in AI integration, advocating for an open, model-agnostic approach. This allows businesses to control data, customize workflows, and adapt to evolving technologies without being locked into a single vendor. Umbraco's MCP Server facilitates secure, innovative AI interactions while maintaining user autonomy.
2025-11-05
📰 Growing Together: Umbraco Expands into Australia and New Zealand
Umbraco, led by CEO Mats Persson, is expanding into Australia and New Zealand to enhance digital experiences in the APAC region. With Emmanuel Tissera as Head of APAC and dedicated local support, Umbraco aims to empower agencies and businesses through collaboration and a strong partner network, fostering openness and trust.