Umbraco
The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
2026-10-07
📺 How Die Zeit's marketing team builds 600+ landing pages with Umbraco
Tim, Marketing Manager at Die Zeit, discusses the growth of their acquisition marketing team from three to over 20 members using Umbraco for nearly a decade. The team now manages over 600 targeted landing pages, generating more than half of campaign responses, emphasizing Umbraco's reliability and flexibility for their marketing needs.
2025-08-20
📰 Effective A/B Testing (Part 4)
Niels Christian Laursen emphasizes the importance of timing in A/B testing, highlighting the pitfalls of stopping tests too early or running them too long. They advocate for setting clear sample sizes and durations beforehand to avoid biases and ensure reliable results. The article concludes by promoting Umbraco Engage as a tool for smarter testing.
2025-08-06
📰 Effective A/B Testing (Part 3)
Niels Christian Laursen emphasizes the importance of mindset in A/B testing, arguing that a focus on meaningful improvement rather than mere activity leads to better results. By prioritizing significant tests, selecting impactful ideas, and avoiding excessive caution, teams can enhance their testing programs and achieve greater conversion rates.