Umbraco
The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
2025-08-20
📰 Effective A/B Testing (Part 4)
Niels Christian Laursen emphasizes the importance of timing in A/B testing, highlighting the pitfalls of stopping tests too early or running them too long. They advocate for setting clear sample sizes and durations beforehand to avoid biases and ensure reliable results. The article concludes by promoting Umbraco Engage as a tool for smarter testing.
2025-08-06
📰 Effective A/B Testing (Part 3)
Niels Christian Laursen emphasizes the importance of mindset in A/B testing, arguing that a focus on meaningful improvement rather than mere activity leads to better results. By prioritizing significant tests, selecting impactful ideas, and avoiding excessive caution, teams can enhance their testing programs and achieve greater conversion rates.