Umbraco

📰 How to Make Personalization Actually Work (Part 3)

In Part 3 of the series, Leon de Wildt discusses practical personalization techniques to enhance user experience and conversion rates on websites. Key strategies include Content Personalization, which tailors messaging to audience personas, and Behavioral Personalization, utilizing exit intent pop-ups to retain visitors. These methods foster engagement and loyalty through targeted, relevant content.

📺 Personalization in 2025: How to Make It Actually Work (Part 1)

This video explains how to effectively set up personalization using Umbraco Engage by creating personas, defining segments as triggers, and using reporting tools to verify audience reach before investing in personalized content creation.

📺 Personalization in 2025: How to Make it Actually Work (Part 2)

This video explains how to set up goals in Umbraco Engage to track user actions and measure personalization success. Goals guide content strategy and conversion optimization by differentiating micro and macro objectives and analyzing performance through analytics and reporting.

📰 How to Make Personalization Actually Work (Part 2)

Leon de Wildt emphasizes the importance of defining clear goals for effective content personalization. By establishing micro and macro goals, marketers can measure success, optimize strategies, and enhance user experiences. He also suggests leveraging personas and AI for actionable insights, ultimately guiding users toward desired outcomes.

📰 Introducing Umbraco Engage

Umbraco Engage is a new add-on for Umbraco CMS that enhances content management through analytics, customer profiling, A/B testing, and personalization tools. It enables content professionals to gain insights, optimize performance, and drive conversions seamlessly within the CMS, ensuring data ownership and compliance with privacy regulations.

📺 Umbraco Engage - Data Ownership

Take charge of your data with Umbraco Engage’s Data Ownership feature. Securely store all analytics on your own servers, maintain compliance with data regulations, and eliminate reliance on third parties. See how Umbraco Engage empowers you to own your data.

📺 Umbraco Engage - Analytics

Get real-time insights with Umbraco Engage’s Analytics. Monitor user engagement, spot top-performing content, and make data-driven decisions—all directly in Umbraco CMS. Start with Umbraco Engage today to maximize your content strategy’s potential.

📺 Umbraco Engage - A/B Testing

Optimize every aspect of your content with Umbraco Engage’s A/B Testing. Test headlines, CTAs, and layouts, and gain real-time insights into what performs best. Start boosting engagement and conversions today with data-driven decisions.

📺 Umbraco Engage - 360° Profiling

With Umbraco Engage’s 360° Profiling, gain deeper insights into your audience. Create detailed user profiles, segment based on behavior, and tailor content that resonates with each group. See how Umbraco Engage enables you to deliver targeted experiences today.

📺 Umbraco Engage - In-app Reporting

Umbraco Engage’s In-app Reporting gives you access to real-time performance metrics right within your CMS. Customize dashboards, monitor conversions, and instantly view KPIs—all without leaving the platform. Begin unlocking instant insights with Umbraco Engage.

💬 Umbraco Engage is Here!