Umbraco
The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
2025-04-02
📰 How to Make Personalization Actually Work (Part 2)
Leon de Wildt emphasizes the importance of defining clear goals for effective content personalization. By establishing micro and macro goals, marketers can measure success, optimize strategies, and enhance user experiences. He also suggests leveraging personas and AI for actionable insights, ultimately guiding users toward desired outcomes.
2025-03-19
📰 How to Make Personalization Actually Work (Part 1)
Leon de Wildt emphasizes the importance of data-driven personalization to enhance audience engagement and conversions. Key steps include defining audience personas, scoring content relevance, and measuring audience reach. By understanding their audience and utilizing AI tools, marketers can effectively personalize content, ultimately improving conversion rates.