Umbraco
The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
2025-04-16
📰 How to Make Personalization Actually Work (Part 3)
In Part 3 of the series, Leon de Wildt discusses practical personalization techniques to enhance user experience and conversion rates on websites. Key strategies include Content Personalization, which tailors messaging to audience personas, and Behavioral Personalization, utilizing exit intent pop-ups to retain visitors. These methods foster engagement and loyalty through targeted, relevant content.
📺 Personalization in 2025: How to Make It Actually Work (Part 1)
This video explains how to effectively set up personalization using Umbraco Engage by creating personas, defining segments as triggers, and using reporting tools to verify audience reach before investing in personalized content creation.
📺 Personalization in 2025: How to Make it Actually Work (Part 2)
This video explains how to set up goals in Umbraco Engage to track user actions and measure personalization success. Goals guide content strategy and conversion optimization by differentiating micro and macro objectives and analyzing performance through analytics and reporting.
2025-04-02
📰 How to Make Personalization Actually Work (Part 2)
Leon de Wildt emphasizes the importance of defining clear goals for effective content personalization. By establishing micro and macro goals, marketers can measure success, optimize strategies, and enhance user experiences. He also suggests leveraging personas and AI for actionable insights, ultimately guiding users toward desired outcomes.
2025-03-19
📰 How to Make Personalization Actually Work (Part 1)
Leon de Wildt emphasizes the importance of data-driven personalization to enhance audience engagement and conversions. Key steps include defining audience personas, scoring content relevance, and measuring audience reach. By understanding their audience and utilizing AI tools, marketers can effectively personalize content, ultimately improving conversion rates.