Umbraco HQ highlights the value of their partnerships through testimonials from various partners. Key benefits include direct access to Umbraco HQ, ongoing developer training, and enhanced client satisfaction, contributing to high net promoter scores. Potential partners are encouraged to engage with Partner Managers to explore opportunities for agency growth.
Umbraco will increase prices across its Cloud plans, partnerships, Enterprise offerings, Heartcore, add-ons, Engage, training and support services. The new pricing takes effect 1 January 2027, or at customers’ first renewal thereafter, affecting both new and existing customers.
Tim, Marketing Manager at Die Zeit, discusses the growth of their acquisition marketing team from three to over 20 members using Umbraco for nearly a decade. The team now manages over 600 targeted landing pages, generating more than half of campaign responses, emphasizing Umbraco's reliability and flexibility for their marketing needs.
Filip Bech-Larsen's Q3 2026 Umbraco product update highlights advancements in AI features, including the Copilot Workspace and Editor MCP, enhancing editor and developer collaboration. Additionally, new enterprise-grade enhancements in Umbraco Cloud, such as Load Balancing and Dedicated Resource tiers, improve performance and scalability for projects.
Jonas Poulsen discusses the importance of education in expanding Umbraco's presence in new markets. By partnering with educational institutions to teach Umbraco fundamentals, skilled developers can be cultivated, fostering local ecosystems. This initiative not only benefits students but also enhances recruitment and awareness, ultimately driving Umbraco's adoption and growth.
Umbraco, under the leadership of Martin Wülder, has achieved B Corp™ certification, affirming its commitment to ethical business practices and sustainability. This certification validates Umbraco's 20 years of ESG performance, including workplace diversity and security standards, while emphasizing continuous improvement in environmental impact and digital responsibility.
Amalie Wowern from Umbraco HQ provided an update on the commercial products, including Engage, Commerce, Workflow, Forms, UI Builder, and Deploy. Key developments included UI improvements, analytics features, and the introduction of AI capabilities. Future plans focus on enhancing stability, user experience, and integrating automation across products.
Becks Willis discusses the challenges of justifying the existence of websites, particularly in professional services. She emphasizes the need for agencies to better understand client goals, evidence, and trust factors. By addressing these issues upfront, agencies can help clients articulate the value of their websites, ensuring ongoing investment and relevance in a changing digital landscape.
Tim Gaunt discusses the rationale behind intentionally running an Umbraco v4 site despite its end-of-life status. He emphasizes that end-of-life dates do not dictate a software's effectiveness for customers. Gaunt advises on managing software longevity, ensuring security, and distinguishing between managed risks and neglect while recognizing the value of stable, functioning systems.
2026-07-22 from 16:00 to 17:00 (Asia/Kolkata) - Online
2026-07-22 from 16:00 to 17:00 (Asia/Kolkata) - Online
Mats Persson discusses the recent rebranding in the enterprise digital experience platform (DXP) sector, emphasizing the risks of proprietary AI ecosystems. He advocates for a stable, open architecture that prioritizes true enterprise maturity, focusing on enhancing productivity, maintaining flexibility, and ensuring robust AI governance, rather than succumbing to legacy vendor hype.
Umbraco HQ announces the integration of a Business Track into Codegarden, featuring ROI, digital transformation, and high-level strategy discussions. Attendees can participate for one or both days, making it accessible for busy professionals. This initiative aims to highlight the conference's relevance for business leaders alongside developer talks.
Umbraco excelled in the Spring 2026 G2 reports, showcasing strong performance in Headless CMS and DXP usability, regional CMS leadership, and WebOps implementation. Notably, Umbraco improved its DXP usability ranking to #1 and maintained its enterprise usability in Headless CMS, affirming its position as a flexible, enterprise-ready CMS.
Filip Bech-Larsen discusses Umbraco's achievement of ISO 27001 certification, emphasizing its role in enhancing information security for product development and operations. This certification fosters trust among partners and customers by providing a structured approach to security, ensuring compliance, and promoting continuous improvement in security practices.
James Hobbs outlines his approach to introducing Umbraco to the aer studios team, who were unfamiliar with cloud-based CMS. By adopting a 'sponge mode' to listen and build trust, he guided the team through a structured selection process, ultimately choosing Umbraco Heartcore and Directus, enhancing their CMS capabilities.
Arnold Visser introduces Umbraco for Enterprise, an all-in-one solution tailored for large, complex digital projects. This offering includes a complete suite of products, enterprise-grade hosting, dedicated support, and compliance features. Designed with community input, it aims to simplify management and enhance scalability for organizations navigating a rapidly changing digital landscape.
Corey Vilhauer emphasizes the responsibility of web workers to demystify their complex processes for clients. By focusing on context, translation, involvement, and trust, professionals can enhance communication and collaboration, ensuring clients understand and feel included in the development process. Ultimately, it’s crucial to make technical work comprehensible.
Mats Persson, CEO of Umbraco, argues that businesses should avoid the extremes of building AI from scratch or relying on closed systems. Instead, an open content platform allows for innovation and flexibility, enabling enterprises to create tailored AI solutions while ensuring security, transparency, and responsible scaling.
Umbraco has achieved significant recognition in the Winter 2026 G2 Grid Reports, maintaining Leader positions in CMS, Headless, DXP, and WebOps. Notably, it improved its enterprise usability ranking to number 1 in Headless CMS. With over 936 verified reviews, Umbraco emphasizes a user-friendly experience and rapid implementation.