The official profile for Umbraco - The Friendly OpenSource ASP.NET CMS. Managed by Umbraco HQ.
In a session led by Kyle Brigham from Marcel Digital, he discusses the shift from traditional SEO to Answer Engine Optimization (AEO) and AI Discovery. Emphasizing the need for strategic website architecture and content creation, the session highlights adapting to AI-driven search ecosystems for improved visibility and effectiveness.
Jordan from Umbraco HQ discusses orchestration in the context of Umbraco Compose, a content orchestration platform. He explains how Compose addresses challenges in integrating various backend systems, enhances performance, and simplifies content management. The talk also outlines future developments for Compose and its suitability for specific project types.
Matt Sutherland & Georgina Bidder from True discuss the importance of Generative Engine Optimization (GEO) for aligning product data across various platforms. They emphasize the need for a consistent source of truth, such as a Product Information Management system, to ensure accurate AI-generated information, ultimately enhancing customer experience and trust.
Joe Glombek discusses the importance of software communities, particularly the Umbraco community, in empowering development teams and fostering professional growth. He emphasizes how community involvement through meetups can lead to innovative solutions, reduced technical debt, and increased employee satisfaction, ultimately benefiting both individuals and organizations.
Marcus Johansson discusses Umbraco's new Hybrid Cache, introduced in Umbraco 15, which enhances performance by combining memory and distributed caching. While it reduces memory usage and startup times, developers must adapt their approaches to content interaction, particularly regarding traversal and filtering, to avoid performance pitfalls.
Amalie Wowern from Umbraco HQ provided an update on the commercial products, including Engage, Commerce, Workflow, Forms, UI Builder, and Deploy. Key developments included UI improvements, analytics features, and the introduction of AI capabilities. Future plans focus on enhancing stability, user experience, and integrating automation across products.
In this case study, Tobias Jensen details Orifarm's transition from fragmented local websites to a unified Umbraco Cloud Baseline platform. The initiative aimed to enhance brand consistency, efficiency, and scalability while allowing local adaptations. Key lessons include the importance of simplicity, effective governance, and managing marketing expectations.
Daniel Horn discusses consolidating three large websites from Kentico, WordPress, and Webflow into a single Umbraco platform for a global student organization. The migration highlighted technical and editorial challenges, emphasizing the importance of editor habits and visual tools. Key lessons include content modeling, field mapping, and supporting diverse editing experiences.
Becks Willis discusses the challenges of justifying the existence of websites, particularly in professional services. She emphasizes the need for agencies to better understand client goals, evidence, and trust factors. By addressing these issues upfront, agencies can help clients articulate the value of their websites, ensuring ongoing investment and relevance in a changing digital landscape.
Rachel Breeze discusses the complexities of maintaining Umbraco sites, emphasizing that decisions to stay, upgrade, or rewrite should be context-driven, considering factors like support status, technical debt, and organizational needs. Each option carries distinct costs and risks, necessitating informed choices that align with long-term business goals.
Martin Saaby discusses the implementation of Umbraco Compose and Struct PIM, emphasizing the importance of owning the middle layer in digital solutions. He highlights benefits such as speed, scalability, and freedom from agency lock-in, while also addressing challenges like upfront costs and complexity management.
Phil Whittaker discusses using Claude Design to create a design system for the Umbraco backoffice, enabling rapid generation of high-fidelity prototypes and mock-ups. By leveraging the Umbraco UI Library and following a structured setup, users can ensure consistency across designs, facilitating efficient collaboration and iteration on new features.
Sebastiaan Janssen reflects on the closure of our.umbraco.com after over 15 years, sharing mixed emotions about its legacy. He recounts its evolution from a Yahoo Group to a vital community hub, highlighting memories, contributions, and challenges faced, while ensuring all resources have transitioned to new homes. Thank you, Our.
A high-level security vulnerability in Umbraco Forms versions 13, 17, and 18 has been identified and patched. Users are advised to upgrade to the latest versions to mitigate risks, as unsupported versions remain vulnerable. The flaw allows unauthenticated users to bypass submission safeguards. Automatic upgrades are available for Umbraco Cloud users.
The 2026 Codegarden in Copenhagen saw over 750 attendees, highlighting the launch of Umbraco's Green Track initiative. This program encouraged sustainable train travel, resulting in 1.5 tonnes of CO2 savings. Participants found train journeys more relaxing and productive, fostering team connections and appreciation for landscapes, while promoting eco-friendly travel habits.
Umbraco Automate, presented by Filip Bech-Larsen, is a drag-and-drop automation tool for Umbraco 17+, enabling users to create limitless automations with native triggers and actions. Its open-source nature allows customization and integration with AI tools, enhancing content production and customer journeys without operational limits.
A high-severity vulnerability affecting Umbraco versions 13.0.0 - 13.15.0, 17.0.0 - 17.5.2, and 18.0.0 - 18.0.1 has been identified and patched. Users are advised to upgrade to supported versions. The vulnerability allows unauthorized content retrieval via the delivery API. Thanks to Ardya Suryadinata for reporting the issue.
Georgina Bidder, a Backend Developer at true in Bristol, UK, began her journey with Umbraco five years ago. She has become an integral part of the community, serving as a Core Collaborator, a speaker at Codegarden, and a Package Awards Jury member, while actively contributing to open-source projects.